impact by 

design

Hello. Hi ya. Kia Ora. Gidday Mate.

I’m Holly.

A Manchester-based product designer with 11+ years of experience working across a wide range of industries and company sizes – from hundred year old financial corporations through to rapidly expanding start-ups, and bootstrapped non-profits.

I pride myself in my versatility. My skills span user research, UX, product design, and service design. This gives me a holistic view of how digital experiences and services come together, allowing me to solve problems at speed.

I’m extremely passionate about delivering with integrity – ensuring solutions are strategic and inclusive to serve user needs and maximise business value.

casestudies

Experience strategy

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Experience strategy –

designing the future of online travel assistance

Defining an experience strategy that leverages insight to drives engagement and builds retention.

Reducing buyer's remorse to boost retention

Designing Price Drop Protection – a new brand proposition to deliver real customer value, short-term success and long-term strategic enablers.

AI adoption

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AI adoption –

Leveraging gen AI to accelerate customer support

Designing the first AI tool to navigate the complex online & offline regulated landscape of Lloyds group.

strategically remediating accessibility

Creating a play book to review accessibility violations and prioritise a path towards WCAG 2.1 compliance for an inclusive customer experience.

Award winning

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Award winning –

Launching an android app to the worlD

Zero to One delivery of the Body Coach Native Android app serving millions of Joe Wick’s fans around the world.

Awarded Google Play Store App of the Year in UK for 2022

Solving the bookkeeping headache for entreprenuers

Aligning to the wider business strategy of fully integrated banking and bookkeeping by offering the ability for users to categorise outgoing and incoming transactions on the go.

Rethinking the Overdraft proposition

Most NatWest customers had overdrafts, but many never used them – and Regulators were clamping down on how overdrafts worked. It was time for evolution.

  • Holly's expertise, and thought leadership were critical to aligning our team to valuable outcomes. Her knowledge, professionalism and openness helped drive partnership between the buyer, the business and our stakeholders which led to our ability to deliver value.

    Ed Riefle

    Senior Principal Strategy consultant @ Slalom

  • Holly played a pivotal role in the Goldman Sachs - Marcus application discovery work. Her meticulous analysis of the existing product backlog and the organisation of the accessibility violations into a prioritised Miro board helped accelerate the creation and estimation of a Slalom squad backlog with ticket estimation, whilst also providing a brilliant visual aid for presenting the complexity of the remediation work back to the client.

    Saranjeet Bhachu

    Principal Software Engineer @ Slalom_Build

  • I worked with Holly on a large scale Omnichannel transformation project. In an extremely fast-paced, complex and sometimes under impossible time constraints, Holly was always a reliable, confident and resourceful designer. I was lucky to have her on the team, and it is definitely partly thanks to her that we kept delivering good work time and again. Her good problem solving skills, as well as her ability to listen and to explain her work were instrumental. List Item

    Catarina Afonso

    CX Design Lead @ The Bio Agency

  • Holly helped us create, from scratch, all the UI and help us refine the UX for brand new, web based, client presentation system - something never before conceived. Her ability to quickly research and incorporate the best of UX design right at the beginning of the process saved us a large amount of time and money.

    Grante Locke

    Head of Web-Based Solutions, Multi-Asset @ Schroders